[HCM] Trade Marketing Manager

Morinaga Le May Vietnam JSC (Lotus Group) is the official importer and distributor of Morinaga infant formula in Vietnam. The company is a joint venture between Le May Production – Trading – Service Co., Ltd (Lotus Group) and Morinaga Milk Industry Co., Ltd., Japan, one of Japan’s leading dairy corporations.

Job description:

1. Trade Promotion Planning & Execution 

• Develop and execute trade promotion plans by channel and target consumer segment within the approved budget.
• Ensure trade promotion programs are aligned with brand strategy and business objectives to deliver optimal sales performance.
• Work closely with Sales and Brand Marketing teams to ensure effective in-market execution.

2. POSM & In-store Execution

• Plan and manage POSM production, allocation, and deployment by channel and region.
• Ensure in-store displays are executed at the right time, in the right place, and in compliance with brand guidelines.
• Monitor execution quality and compliance, and propose corrective or improvement actions as needed.

3. Price Monitoring & Channel Management

• Monitor retail pricing across MT, GT, Mother & Baby Stores, and online channels.
• Analyze competitor pricing and identify potential channel conflicts.
• Propose trade support or adjustments to ensure pricing consistency and channel harmony.

4. Trade Marketing Performance & Optimization

• Collect and analyze data from trade marketing activities and promotions.
• Evaluate campaign effectiveness using key metrics (ROI, sales performance, distribution coverage, and brand visibility).
• Recommend optimization initiatives to improve future trade marketing effectiveness.

5. Trade Policy & Budget Management

• Develop and manage trade promotion and support policies for distributors and retailers.
• Ensure trade programs are implemented consistently, transparently, and in compliance with approved policies.
• Track and control trade marketing budgets; conduct post-promotion reconciliation and ROI reporting.

6. Market Insight & Cross-functional Collaboration

• Conduct regular market visits to monitor competitor activities, market dynamics, and industry trends.
• Consolidate market insights to support trade decision-making.
• Collaborate cross-functionally to propose actionable trade plans by channel and region.

Requirements

• • Age: 35–40
  • Minimum of 8 years of Trade Marketing experience in the milk and dairy or mother and baby industry
  • Strong experience in multi-channel Trade Marketing, especially in the GT channel
  • Good command of English (speaking, writing, and presenting)
  • Good understanding of the mother and baby market and target consumer behavior
  • Strong analytical, communication, and coordination skills

Benefits:

• 13th-month salary bonus
• Full statutory benefits (social insurance, health insurance, unemployment insurance, paid annual leave, sick leave, maternity leave, etc.)
• Holiday and festival gifts or bonuses
• Support from the labor union (wedding, childbirth, sickness, etc.)
• Team-building activities, year-end party, and monthly staff birthday celebrations
• Annual health check-up
• Work from home one day per month
• Internal purchase discount

Working location: 9-9A No Trang Long, Gia Dinh Ward ( Binh Thah District), Ho Chi Minh city.